Gemma is conducting an analysis of the _________ to better understand how people found her client's web site. She wants to know if visitors simply typed in the URL or if they found the site from organic search results or paid search results.
A) Web path
B) Google Ad Words
C) Keyword links
D) Referring sources

Question

Quizplus · Accepted Answer

Referring sources are used in web analytics to identify where website traffic originates from, which can include direct URL entries, organic search results, or paid search results. This information helps in understanding how visitors find a website.

Gemma Is Conducting an Analysis of the _________ to Better