Forbes contributing writer Lisa Arthur defines ________ as "a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis."
A) First-party data
B) Big data
C) Aggregated data
D) Third-party data

Question

Quizplus · Accepted Answer

Big data is defined as a vast collection of data from various sources, both internal and external to a company, which can be continuously analyzed for insights. This definition aligns with Lisa Arthur's description of big data as encompassing both traditional and digital data sources for ongoing discovery and analysis.

Forbes Contributing Writer Lisa Arthur Defines ________ as "A Collection