Anabella is trying to find the most effective email marketing template by using __________. She creates a few different options with various combinations of headlines, subheads, colors, embedded graphics, and word choice, and will monitor which combination produces the most sales.
A) Placement testing
B) Outcomes testing
C) Multivariate testing
D) A/Z testing

Question

Quizplus · Accepted Answer

Multivariate testing is used to test different combinations of variables (like headlines, subheads, colors, etc.) simultaneously to determine which combination is most effective, which aligns with Anabella's strategy.

Anabella Is Trying to Find the Most Effective Email Marketing