Addilyn summarized her team's results in a campaign report she will send to her client. Addilyn concluded her campaign was a success based on the number of web pages they developed, the number of blog posts they wrote, the amount of social media posts they published, and the number of news releases they sent to reporters. Why is this not a definitive measure of success?
A) This summary measures outcomes, not outputs.
B) This summary is based on metrics.
C) This summary measures outputs, not outcomes.
D) This summary isn't quantitative.

Question

Quizplus · Accepted Answer

This summary measures outputs, such as the number of web pages developed and blog posts written, rather than outcomes, which would assess the impact of these activities, such as increased sales or improved customer engagement.

Addilyn Summarized Her Team's Results in a Campaign Report She