In campaigns like the ALS Ice Bucket Challenge, people not only learned, agreed, and acted, but also encouraged others to do likewise. This is referred to in PR as __________.
A) Brainwashing
B) Proselytizing
C) Creating zombies
D) Cheerleading

Question

Quizplus · Accepted Answer

Proselytizing in PR refers to the act of not only adopting a behavior or belief but also actively encouraging others to do the same, as seen in campaigns like the ALS Ice Bucket Challenge.

In Campaigns Like the ALS Ice Bucket Challenge, People Not