William posts a six-second video on the microblogging service Tumblr for his client General Electric that connected the viewer to GE's message of being a science and technology company. This is an example of __________.
A) Tactical decision making
B) Internal communication
C) Micro decision making
D) Strategic decision making

Question

Quizplus · Accepted Answer

Posting a six-second video on Tumblr to connect viewers to General Electric's message of being a science and technology company is an example of strategic decision making. This action is strategic because it involves planning and executing a communication strategy that aligns with the company's broader goals of branding and positioning itself as a leader in science and technology.

William Posts a Six-Second Video on the Microblogging Service Tumblr