Digital marketers, who are focused on sales as a final outcome, sometimes refer to the process outlined in McGuire's hierarchy-of-effects model as a __________.
A) Pyramid
B) Highway
C) Tunnel
D) Funnel

Question

Quizplus · Accepted Answer

McGuire's hierarchy-of-effects model is often likened to a funnel by digital marketers, emphasizing the narrowing process from awareness to the final action of purchase, reflecting the decreasing number of prospects at each stage towards a sale.

Digital Marketers, Who Are Focused on Sales as a Final