Monica is gathering data for a client's blood drive. She collects demographic statistics on blood donors in the area, the number of e-mail accounts that have received an invitation, and the number of people who respond to a Facebook invitation. The data she is gathering are known as ___________ research.
A) Complex
B) Ineffective
C) Quantitative
D) Qualitative

Question

Quizplus · Accepted Answer

Quantitative research involves the collection and analysis of data that can be quantified. Monica is gathering numerical data, such as demographic statistics and the number of email accounts and responses, which fits the definition of quantitative research.

Monica Is Gathering Data for a Client's Blood Drive