The more carefully public relations strategists design research with clear rules and procedures for the collection and analysis of information, they are applying the principles of __________.
A) Informal research
B) Scientific research
C) Formal research
D) Strict research

Question

Quizplus · Accepted Answer

Formal research is a systematic and objective process for gathering, analyzing, and interpreting data. It involves the use of clear rules and procedures for the collection and analysis of information.

The More Carefully Public Relations Strategists Design Research with Clear