A PR firm in Chicago explores census data, reads market research reports, searches for blogs or news stories on the Web, or reviews research from past case studies to research trends in teen clothing. This type of research is an example of __________.
A) Public research
B) Secondary research
C) Primary research
D) Tertiary research

Question

Quizplus · Accepted Answer

This type of research is considered secondary research because it involves the analysis of data that has already been collected and published by others, rather than gathering new data firsthand.

A PR Firm in Chicago Explores Census Data, Reads Market