Jonathan is a PR specialist at a multiservice public relations agency. His client, Budweiser, hires him to produce an ad that is part PR and part advertising featuring the iconic Clydesdale horses. He works with the advertising departments in both Budweiser and his own agency to develop a plan. This cooperation between disciplines is known as ____________.
A) Climbing the corporate ladder
B) Professional divergence
C) Load reduction
D) Professional convergence

Question

Quizplus · Accepted Answer

The cooperation between different disciplines, such as public relations and advertising, to achieve a common goal is known as professional convergence. This approach combines the expertise and resources of various departments to create more effective and comprehensive campaigns.

Jonathan Is a PR Specialist at a Multiservice Public Relations