Richard Edelman, founder of a PR firm, tweeted about the new American Cancer Society's campaign. News Channel 5 picked up the tweet and reported the campaign in a positive way. The role Channel 5 played is called ____________.
A) Fourth-party credibility
B) First-party credibility
C) Second-party credibility
D) Third-party credibility

Question

Quizplus · Accepted Answer

News Channel 5 acted as a third party by reporting on the campaign based on Richard Edelman's tweet, thereby providing third-party credibility to the information. This means the information gains additional trust and legitimacy because it is being shared by an independent entity, rather than directly from the source or an involved party.

Richard Edelman, Founder of a PR Firm, Tweeted About the New