Elton developed and branded a new Bluetooth-enabled door lock. He analyzed the product life cycle and found it to be easy to use and effective. This is an example of which one of the marketing mix basics?
A) Product
B) Price
C) Place
D) Promotion

Question

Quizplus · Accepted Answer

Elton's focus on developing and branding a new Bluetooth-enabled door lock, along with analyzing its product life cycle, ease of use, and effectiveness, directly relates to the "Product" aspect of the marketing mix. The marketing mix basics, often referred to as the Four Ps, include Product, Price, Place, and Promotion. In this scenario, the emphasis is on the product itself—its development, features, and benefits—making "Product" the correct answer.

Elton Developed and Branded a New Bluetooth-Enabled Door Lock