Procter & Gamble (P&G) found great success when it assembled a joint team from several creative agencies to produce its 2018 Super Bowl LII Tide ad. It even formed a new, standalone agency that includes employees from several different ad agencies. This is an example of what type of convergence?
A) Cultural convergence
B) Dynamic convergence
C) Economic convergence
D) Technological convergence

Question

Quizplus · Accepted Answer

Economic convergence refers to the collaboration and merging of different companies or sectors to achieve a common goal, as seen in P&G's formation of a new agency with employees from various ad agencies.

Procter & Gamble (P&G) Found Great Success When It Assembled