Benjamin runs a PR firm in a small Midwest city. The owner of a local BBQ restaurant, The Porkulicious Pig, contacts him to help promote his business. The restaurant is not part of a chain. Benjamin researches the target audience for this restaurant and decides the most effective advertising would be buying an ad in ____________.
A) The Wall Street Journal
B) The Los Angeles Times
C) The local newspaper
D) USA Today

Question

Quizplus · Accepted Answer

Given the context of a local BBQ restaurant in a small Midwest city, the most effective advertising would be in the local newspaper, as it directly targets the community the restaurant serves.

Benjamin Runs a PR Firm in a Small Midwest City