When buying ads to run in newspapers or magazines, Carlton can either pay for space based on the portion of pages used (half, full, quarter), or he can pay based on the number of ___________ across and inches in length.
A) Influence
B) Inches
C) Demographics
D) Columns

Question

Quizplus · Accepted Answer

When buying ads in print media, advertisers often pay based on the number of columns across and inches in length, which refers to the column-inch pricing model.

When Buying Ads to Run in Newspapers or Magazines, Carlton