Jill and Chelsea must calculate the click-through rate for their client's banner ad. If 1,000 people viewed the banner ad and 15 of them clicked on it, the click-through rate is ____________.
A) 15 percent
B) 150 percent
C) 1.5 percent
D) .05 percent

Question

Quizplus · Accepted Answer

The click-through rate (CTR) is calculated by dividing the number of clicks by the number of views and then multiplying by 100 to get a percentage. So, $ \frac{15}{1000} \times 100 = 1.5\% $.

Jill and Chelsea Must Calculate the Click-Through Rate for Their