Professor E. Jerome McCarthy introduced "the marketing mix" to help explain the concept of marketing. McCarthy's marketing mix is comprised of:
A) Advertising, public relations, face-to-face and events
B) Print, TV, word of mouth and images
C) Produce, price, place and promotion
D) Consumer, cost, convenience, and communication

Question

Quizplus · Accepted Answer

McCarthy's marketing mix, often referred to as the 4Ps, consists of Product, Price, Place, and Promotion. These elements are used by businesses to meet their marketing goals and satisfy their target market's needs.