Shrina is working on a marketing plan for a new line of cookbooks. In addition, she has a broader vision of getting more adults to eat healthy home-cooked meals instead of junk food. In this way, Shrina is marketing not just her product, but also _______________.
A) Recipes and menus
B) Ideas and behaviors
C) Gadgets and utensils
D) Exercise routines and apparel

Question

Quizplus · Accepted Answer

Shrina's broader vision of promoting healthy home-cooked meals over junk food extends beyond just selling cookbooks; it involves changing consumer attitudes and habits towards food, which falls under marketing ideas and behaviors.

Shrina Is Working on a Marketing Plan for a New