Which of the following is an appropriate comparison between publicity and advertising when viewed through the lens of the sales-focused marketing mix?
A) Advertising costs marketing dollars, but publicity is completely free
B) Advertising is only focused on products, where publicity is only focused on the organization
C) Advertising is guaranteed paid media space, where publicity entails unpaid media coverage
D) Advertising guarantees credibility, where publicity guarantees control over the message.

Question

Quizplus · Accepted Answer

Advertising is a paid effort by a company to get its message across, while publicity involves getting attention through unpaid media mentions, which is not guaranteed but can be highly beneficial if achieved.

Which of the Following Is an Appropriate Comparison Between Publicity