Bob Lauterborn called for marketers to recognize the changing nature of communication between organizations and their customers. He advises organizations using integrated communications to use an approach that starts with __________.
A) Products rather than price
B) People rather than products
C) Promotion rather than people
D) Price rather than promotion

Question

Quizplus · Accepted Answer

Bob Lauterborn emphasized the importance of focusing on people rather than products, advocating for a customer-centric approach in marketing communications. This perspective aligns with the shift towards understanding and meeting the needs and preferences of the target audience.

Bob Lauterborn Called for Marketers to Recognize the Changing Nature