Lucas is hired by General Motors to set up an internal newsroom and create a narrative about the company. His goal is to produce news content to communicate directly with Ford's publics without going through a third-party news organization. His job is classified as _________.
A) Public journalist
B) Publicist
C) Newspaper writer
D) Brand journalist

Question

Quizplus · Accepted Answer

Lucas's role involves creating content to promote and communicate the company's narrative directly to the public, bypassing traditional media channels. This is characteristic of a brand journalist, who focuses on storytelling that supports the brand's identity, mission, and values.

Lucas Is Hired by General Motors to Set Up an Internal