Vincent conducts public relations for a leading medical device company. Though he works in PR, he often purchases _________________ so he can raise awareness about his company as a whole rather than focusing on specific products.
A) Influencer mentions
B) Media databases
C) Institutional advertising
D) Bylined articles

Question

Quizplus · Accepted Answer

Institutional advertising is used to promote a company's image or identity rather than focusing on individual products. This approach is suitable for Vincent's goal of raising awareness about his company as a whole.

Vincent Conducts Public Relations for a Leading Medical Device Company