Coca-Cola evolved the "Share a Coke" campaign to celebrate Hispanic Heritage Month within the United States. Since many Latin American cultures take great pride in family and community, Coca-Cola created a special can with common Hispanic last names to try to create a connection beyond language. The campaign was celebrated by many for its inclusiveness. Others pushed back with negative comments because they thought Coca-Cola was only trying to gain favor with and business from the Hispanic population. The Latino Rebels deemed this _______________.
A) Hispandering
B) Latino leverage
C) PR politicking
D) Flatter relations

Question

Quizplus · Accepted Answer

The term "Hispandering" is used to describe actions taken by companies or politicians that are perceived as making superficial or insincere appeals to Hispanic and Latino communities, often for personal gain or support. In this context, Latino Rebels criticized Coca-Cola's campaign as Hispandering, implying that the effort was seen as a shallow attempt to win favor with the Hispanic population rather than a genuine act of inclusiveness.

Coca-Cola Evolved the "Share a Coke" Campaign to Celebrate Hispanic