Coca-Cola's famous "Share a Coke" global campaign began in 2012 in Australia, featuring 150 unique names to help strengthen connections between the brand and the country's young adults. It also appealed to the nation's __________ society, because people were so excited to find bottles of soda with their own names on them.
A) Intellectual
B) Contextual
C) Collectivistic
D) Individualistic

Question

Quizplus · Accepted Answer

The "Share a Coke" campaign appealed to Australia's individualistic society by personalizing bottles with names, making individuals feel special and recognized on a personal level.

Coca-Cola's Famous "Share a Coke" Global Campaign Began in 2012