To try and stand out in the ______________ in India that accepts unequal rights between the privileged and those who are not, Vick's implemented a brand campaign centered on creating conversations that showed respect and appreciation for unconventional, caring relationships. By telling the story of a transgender mother, her relationship with her adoptive daughter, and the caring support she received in the face of discrimination, Vick's was able to gain awareness and sales while challenging stereotypes.
A) Low power distance culture
B) Low cultural intelligence
C) High power distance culture
D) High cultural intelligence

Question

Quizplus · Accepted Answer

High power distance culture is characterized by the acceptance of unequal power distribution within the society, which aligns with the context described where there are unequal rights between the privileged and those who are not. Vick's campaign aimed to challenge these norms by highlighting caring relationships that defy traditional power structures.

To Try and Stand Out in the ______________ in India