The battery in Samsung's new smartphone is reported to explode and cause serious personal injury and property damage. Addison is assigned the responsibility of repairing the damage to the brand and rebuilding Samsung's reputation to avoid a significant threat to the company's future. This is an example of the PR management of __________.
A) A communication crisis
B) An organizational crisis
C) A social media crisis
D) A share price crisis

Question

Quizplus · Accepted Answer

An organizational crisis involves significant threats to a company's operations or reputation, such as product failures or safety issues, which require strategic PR management to address and mitigate.

The Battery in Samsung's New Smartphone Is Reported to Explode