When people think that an organization ____________, its reputation suffers, and leads to more anger, less purchase intent, and greater likelihood of negative word of mouth about the organization. Crisis management deals with how to repair damage and rebuild reputation.
A) Is a victim of malevolence
B) Is responsible for a crisis
C) Is surprised by an accident
D) Is targeted by outsiders

Question

Quizplus · Accepted Answer

When people believe an organization is responsible for a crisis, its reputation is likely to suffer significantly. This perception leads to increased anger, decreased intent to purchase from the organization, and a higher likelihood of spreading negative word of mouth, necessitating effective crisis management to repair the damage and rebuild the organization's reputation.

When People Think That an Organization ____________, Its Reputation Suffers