__________ is defined by Pavlik and McIntosh's Converging Media textbook as "the process of creating in the consumer's mind a clear identity for a particular company's product, logo, or trademark."
A) Marketing
B) Social Media
C) Branding
D) Communication

Question

Quizplus · Accepted Answer

Branding is the correct answer because it involves creating a unique identity and image for a product or company in the consumer's mind, distinguishing it from competitors. This is achieved through consistent theme and messaging across various marketing and communication strategies.

__________ Is Defined by Pavlik and McIntosh's Converging Media Textbook