After a Crock-Pot was blamed for the death of a beloved fictional television show character on NBC's This is Us, the Crock-Pot company tried to respond rationally and technically. But advice from its PR agency, Edelman, was to _________________.
A) Remain calm, patient, and good-humored
B) Initiate a law suit against NBC
C) Hold a press conference to defend the product's safety record
D) Discontinue the product's manufacturing

Question

Quizplus · Accepted Answer

The PR agency Edelman advised Crock-Pot to remain calm, patient, and good-humored in response to the situation, understanding that a rational and technical response might not resonate as well with the public's emotional reaction.

After a Crock-Pot Was Blamed for the Death of a Beloved