Nielsen's market designation scheme is known as MDI, or Market of Dominant Influence.
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Q1: Level of audience activity is more important
Q2: Cume ratings represent duplicated listeners.
Q3: The first radio ratings system used a
Q4: Psychographics define users based on their use
Q6: Nielsen uses metering devices in a sample
Q7: In terms of ratings markets, MSAs are
Q8: Diary responses can be inaccurate, but ratings
Q9: Barring an unlikely event, shares are always
Q10: AQH is a measure of qualitative audience
Q11: Cable network audience estimates include viewers who
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