Cable network audience estimates include viewers who see the network via cable and viewers who see the network via satellite, so they usually have to be separated.
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Q6: Nielsen uses metering devices in a sample
Q7: In terms of ratings markets, MSAs are
Q8: Diary responses can be inaccurate, but ratings
Q9: Barring an unlikely event, shares are always
Q10: AQH is a measure of qualitative audience
Q12: Television program testing is used to gauge
Q13: Ratings explain why viewers and listeners prefer
Q14: Out- of- home television use is recorded
Q15: A fixed buy is wWhen an advertiser
Q16: A.C.Nielsen's audimeter was first used to measure
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