Ratings explain why viewers and listeners prefer certain programs over others.
Correct Answer:
Verified
Q8: Diary responses can be inaccurate, but ratings
Q9: Barring an unlikely event, shares are always
Q10: AQH is a measure of qualitative audience
Q11: Cable network audience estimates include viewers who
Q12: Television program testing is used to gauge
Q14: Out- of- home television use is recorded
Q15: A fixed buy is wWhen an advertiser
Q16: A.C.Nielsen's audimeter was first used to measure
Q17: Cost Per Impression (CPI) is most closely
Q18: What does DMA stands for?
A)Dominant Media Area
B)Digital
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