What does DMA stands for?
A) Dominant Media Area
B) Digital Marketing Association
C) Designated Market Area
D) none of the above
Correct Answer:
Verified
Q13: Ratings explain why viewers and listeners prefer
Q14: Out- of- home television use is recorded
Q15: A fixed buy is wWhen an advertiser
Q16: A.C.Nielsen's audimeter was first used to measure
Q17: Cost Per Impression (CPI) is most closely
Q19: Which type of audience testing is being
Q20: In a town with 100,000 TVHH (television
Q21: During _ (November, February, May, July), Nielsen
Q22: Which of the following are audience measurement
Q23: Because radio station ratings are generally lower
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