Because radio station ratings are generally lower than TV station ratings, radio measures audience in terms of:
A) shares
B) diary households
C) average quarter hour
D) none of the above
Correct Answer:
Verified
Q18: What does DMA stands for?
A)Dominant Media Area
B)Digital
Q19: Which type of audience testing is being
Q20: In a town with 100,000 TVHH (television
Q21: During _ (November, February, May, July), Nielsen
Q22: Which of the following are audience measurement
Q24: Which of the following is true?
A)The Nielsen
Q25: Which type of measurement assesses viewers' feelings
Q26: Which of the following technologies is being
Q27: If a spot advertisement costs $100.00 and
Q28: If the average rating (reach) of an
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