If the average rating (reach) of an ad is 2, and the frequency is 10, what is the GRP?
A) 5
B) 10
C) 20
D) 200
Correct Answer:
Verified
Q23: Because radio station ratings are generally lower
Q24: Which of the following is true?
A)The Nielsen
Q25: Which type of measurement assesses viewers' feelings
Q26: Which of the following technologies is being
Q27: If a spot advertisement costs $100.00 and
Q29: Which of the following is NOT a
Q30: When Ford pays for half of a
Q31: Which is the proper term for when
Q32: Which is the proper term for when
Q33: Which of the following measurements are used
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