Which is the proper term for when a local station trades airtime in exchange for goods or services?
A) fixed-cost advertising
B) run-of-schedule advertising
C) barter
D) cooperative advertising
Correct Answer:
Verified
Q25: Which type of measurement assesses viewers' feelings
Q26: Which of the following technologies is being
Q27: If a spot advertisement costs $100.00 and
Q28: If the average rating (reach) of an
Q29: Which of the following is NOT a
Q30: When Ford pays for half of a
Q32: Which is the proper term for when
Q33: Which of the following measurements are used
Q34: Which term best describes Nielsen's PPM?
A)personalized portable
Q35: Ad exchanges are most common for which
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