Which of the following technologies is being developed to track consumers' exposure to out-of-home advertising?
A) global positioning system
B) I-Q
C) wi-fi-X
D) all of the above
Correct Answer:
Verified
Q21: During _ (November, February, May, July), Nielsen
Q22: Which of the following are audience measurement
Q23: Because radio station ratings are generally lower
Q24: Which of the following is true?
A)The Nielsen
Q25: Which type of measurement assesses viewers' feelings
Q27: If a spot advertisement costs $100.00 and
Q28: If the average rating (reach) of an
Q29: Which of the following is NOT a
Q30: When Ford pays for half of a
Q31: Which is the proper term for when
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