A.C.Nielsen's audimeter was first used to measure which audience?
A) television station viewers in the late 1940s
B) radio station listeners in the 1930s
C) prime time TV viewers starting in 1960
D) both radio and TV audiences starting in the early 1950s
Correct Answer:
Verified
Q11: Cable network audience estimates include viewers who
Q12: Television program testing is used to gauge
Q13: Ratings explain why viewers and listeners prefer
Q14: Out- of- home television use is recorded
Q15: A fixed buy is wWhen an advertiser
Q17: Cost Per Impression (CPI) is most closely
Q18: What does DMA stands for?
A)Dominant Media Area
B)Digital
Q19: Which type of audience testing is being
Q20: In a town with 100,000 TVHH (television
Q21: During _ (November, February, May, July), Nielsen
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents