Level of audience activity is more important than audience size in gauging a successful mobile or social media ad campaign.
Correct Answer:
Verified
Q2: Cume ratings represent duplicated listeners.
Q3: The first radio ratings system used a
Q4: Psychographics define users based on their use
Q5: Nielsen's market designation scheme is known as
Q6: Nielsen uses metering devices in a sample
Q7: In terms of ratings markets, MSAs are
Q8: Diary responses can be inaccurate, but ratings
Q9: Barring an unlikely event, shares are always
Q10: AQH is a measure of qualitative audience
Q11: Cable network audience estimates include viewers who
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents