The ___ is a term used for television coverage, but can be applied to any media:
A) ROI
B) CPM
C) DMA
D) TVB
E) SBU

Question

Quizplus · Accepted Answer

DMA stands for Designated Market Area, a term used to describe a specific geographic region where the population can receive the same television and radio station offerings. It's often used in the context of television coverage to delineate areas for advertising and audience measurement purposes.

The ___ Is a Term Used for Television Coverage, but Can