If you had 5 million impressions from two television ads and another 1 million impressions form five separate magazine ads, what are the results?
A) 5 million
B) 6 million
C) 10 million
D) 11 million
E) 15 million
Correct Answer:
Verified
Q6: Impressions are a measurement of _
A) Sales
Q7: The maximum reach that can be achieved
Q8: How do you determine which television program
Q9: What is the best way to estimate
Q10: How is the analysis and selection of
Q12: Which magazine is the LEAST cost efficient?
A)
Q13: The SAU concept involves a fixed cost
Q14: AQH is a radio term that is
Q15: In newspapers, the term for a pre-printed
Q16: Ten rating points for a TV program
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