The maximum reach that can be achieved by an advertising campaign is:
A) Less than 100
B) More than 100
C) Equal to 100
D) Between 100 and 150
E) More than 150
Correct Answer:
Verified
Q2: Impressions are calculated by:
A) Multiplying the number
Q3: How do you calculate the number of
Q4: When comparing any media using the CPM
Q5: The concept of DMA is primarily used
Q6: Impressions are a measurement of _
A) Sales
Q8: How do you determine which television program
Q9: What is the best way to estimate
Q10: How is the analysis and selection of
Q11: If you had 5 million impressions from
Q12: Which magazine is the LEAST cost efficient?
A)
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