When comparing any media using the CPM method, the best number is always:
A) Highest
B) Average
C) Lowest
D) Optimum
E) None of the above

Question

Quizplus · Accepted Answer

CPM stands for Cost Per Thousand Impressions, and when comparing media using this method, the goal is typically to find the most cost-effective option. Therefore, the lowest CPM indicates that you are reaching more people for less money, making it the best number in this context.

When Comparing Any Media Using the CPM Method, the Best