Impressions are calculated by:
A) Multiplying the number of ads by the audience size per ad
B) Adding the number of advertisement and multiplying by price
C) Dividing the number of ads by the audience size per ad
D) Multiplying the number of ads by the cost per ad
E) Squaring the audience size and dividing by the cost
Correct Answer:
Verified
Q1: The cost per thousand is calculated by:
A)
Q3: How do you calculate the number of
Q4: When comparing any media using the CPM
Q5: The concept of DMA is primarily used
Q6: Impressions are a measurement of _
A) Sales
Q7: The maximum reach that can be achieved
Q8: How do you determine which television program
Q9: What is the best way to estimate
Q10: How is the analysis and selection of
Q11: If you had 5 million impressions from
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