How do you determine which television program to purchase, if your primary criteria are cost effectiveness?
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Q3: How do you calculate the number of
Q4: When comparing any media using the CPM
Q5: The concept of DMA is primarily used
Q6: Impressions are a measurement of _
A) Sales
Q7: The maximum reach that can be achieved
Q9: What is the best way to estimate
Q10: How is the analysis and selection of
Q11: If you had 5 million impressions from
Q12: Which magazine is the LEAST cost efficient?
A)
Q13: The SAU concept involves a fixed cost
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