The SAU concept involves a fixed cost based on __________:
A) Coverage of ad
B) Size of ad
C) Price for ad
D) Circulation of magazine
E) Readership of newspaper
Correct Answer:
Verified
Q8: How do you determine which television program
Q9: What is the best way to estimate
Q10: How is the analysis and selection of
Q11: If you had 5 million impressions from
Q12: Which magazine is the LEAST cost efficient?
A)
Q14: AQH is a radio term that is
Q15: In newspapers, the term for a pre-printed
Q16: Ten rating points for a TV program
Q17: The _ is a term used for
Q18: How are GPR's used for planning television
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents