How do you calculate the number of GPR's?
A) Reach divided by Frequency
B) Reach times Frequency
C) Frequency divided by Reach
D) Frequency times Impressions
E) Impressions divided by Reach
Correct Answer:
Verified
Q1: The cost per thousand is calculated by:
A)
Q2: Impressions are calculated by:
A) Multiplying the number
Q4: When comparing any media using the CPM
Q5: The concept of DMA is primarily used
Q6: Impressions are a measurement of _
A) Sales
Q7: The maximum reach that can be achieved
Q8: How do you determine which television program
Q9: What is the best way to estimate
Q10: How is the analysis and selection of
Q11: If you had 5 million impressions from
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