What type of marketing research is included in the final IMC plan?
A) Market research
B) Consumer research
C) Industry research
D) IMC research
E) All of the above

Question

Quizplus · Accepted Answer

All of the above types of research are included in the final Integrated Marketing Communications (IMC) plan. Market research helps understand the market dynamics, consumer research focuses on understanding the target audience's preferences and behaviors, industry research provides insights into the competitive landscape and industry trends, and IMC research specifically looks into the effectiveness and integration of various marketing communication tools and strategies. Together, they provide a comprehensive understanding necessary for an effective IMC plan.

What Type of Marketing Research Is Included in the Final