At least two arguments suggest that implicit, not explicit, memory guides many consumer decisions. The first is ________, and the second is that ________.
A) the speed with which consumers make choices; implicit memory is strongly correlated with judgments about a product
B) the speed with which consumers make choices; memory for ads is not subject to decay
C) that implicit memory is strongly correlated with judgments about a product; memory for ads is not subject to decay
D) that implicit memory is not correlated at all with judgments about a product; memory for ads is not subject to decay

Question

Quizplus · Accepted Answer

The first argument is the speed with which consumers make choices, indicating that decisions are often made quickly and without conscious recall, a characteristic of implicit memory. The second argument is that implicit memory is strongly correlated with judgments about a product, suggesting that the subconscious memories and feelings about a product influence consumer decisions more than explicit memory does.

At Least Two Arguments Suggest That Implicit, Not Explicit, Memory